martinlittle.com:thinkThin

When I went to buy a new razor, I picked up a standard one, then noticed this crazy new one, a Gillette M3Power. Being a sucker for all things new, I grabbed it. Only once I left and realised I'd spent a tenner on a new razor did a friend point out that it was battery powered.

Apparently the new razor sends micro-pulses to the blades to lift hair up and away, giving a smoother, better shave. Why it vibrates so much, then, is a mystery. From my two tests, I can notice absolutely zero difference in terms of closeness of shave between this new razor and my last razor (Gillette Mach3 Turbo). Neither did my face feel massaged after use. I did, however, manage to turn it off a few times whilst shaving up the way.

It's an interesting product though. Without doubt, the vibrating function is ... going to appeal to women for fairly obvious reasons (I'm just pointing out the facts here!). Given that it's a feminine-ish green colour, I'm sure this was not at all lost on Gillette!