martinlittle.com:thinkThin

The Web is quite literally alight with iPhone stories, mostly based around the three big names who've reviewed it. What is truly staggering from those reviewing it is the lack of knowledge of the current mobile industry. A number of phones already do everything the iPhone does and a lot more besides.

Darla has had some great graphics and videos on her site, comparing the iPhone to a true powerhouse: the Nokia N95. This one in particular had me laughing out loud, especially the comment about Opera Mini.

The whole iPhone experience really does go to show what a bit of marketing and hype can do for a product that is essentially, bringing fairly old hardware specs in a fancy case with a nice operating system.

When you look at the number of devices expected to be sold, Apple will perhaps capture about 1% of the total market in a year or two, assuming further distribution deals with network operators. The way it's being marketed, you'd think everyone is expected to have one within six months.

Friday 29th is going to be an interesting day, for sure. The marketing firm working with Apple are sure to have plenty of Champagne on ice.